Notes on Human Behaviour and Digital Signage

Numbers are frequently referenced. Operational statistics offer technical confirmation.

In real environments, audience behaviour determines effectiveness. A screen can be active, still have limited impact.

Understanding this gap supports better planning. when content fits attention patterns.

Why system metrics do not tell the full story

Metrics show uptime and playback. It confirms technical health.

What metrics cannot measure whether behaviour changes. A screen can play content continuously without influencing awareness.

Measuring performance in isolation creates blind spots. It requires context.

Human response to digital displays

Most people do not stop to study screens. Screens are glanced at.

Proximity affects noticeability. Signage aligned with foot traffic are more likely to be noticed.

Because work or movement continues, content must be concise. Complex layouts reduce effectiveness.

Behavioural influence of environment

Placement is one of the strongest behavioural factors. A well-designed screen in a poor location be ignored.

Environment shapes expectations. Content that works in a corridor need adjustment.

Planning for behaviour supports better outcomes.

How repetition supports awareness

Consistency supports recall. Awareness increases gradually.

Change can spark interest. In daily use, familiar layouts support understanding.

Repetition reinforces memory. It supports learning through exposure.

Applying behavioural insight to signage

Observation informs placement. How they glance improves outcomes.

When signage aligns with behaviour, screens become effective quietly.

It aligns technology with reality. Not just for metrics.